No. 10 (2020)

Published December 17, 2020
Portada

Editorial

Emilio Morales Fernández
1
Editorial no. 10
PDF (Spanish) HTML (Spanish)
DOI: https://doi.org/10.5377/reuca.v0i10.10567

Opinion

Jaime Daniel Guevara Mira
2-6
Building and adapting business models for innovation in times crisis
PDF (Spanish)
DOI: https://doi.org/10.5377/reuca.v0i10.10568
Darío Alfaro
7-10
PYMEXESA: a first recommendation to achieve internationalization of the small and medium exporting company from El Salvador
PDF (Spanish)
DOI: https://doi.org/10.5377/reuca.v0i10.10570
Luis Landaverde
11-13
Decisions of costs after of the pandemic
PDF (Spanish)
DOI: https://doi.org/10.5377/reuca.v0i10.10571
Lawrence Girón Castro
14-18
BITCOIN: investment method and safe haven in the face of crises
PDF (Spanish)
DOI: https://doi.org/10.5377/reuca.v0i10.10572
Jorge Zelaya Cobos
19-20
The administration in times of pandemic
PDF (Spanish)
DOI: https://doi.org/10.5377/reuca.v0i10.10573
Guillermina Mora
21-24
Influence of business intelligence in decision-making processes within financial institutions
PDF (Spanish)
DOI: https://doi.org/10.5377/reuca.v0i10.10574

Analysis

Caleb Canales
25-31
The digital advertising: a marketing alternative before the emergency
PDF (Spanish)
DOI: https://doi.org/10.5377/reuca.v0i10.10575
Jaime Daniel Guevera Mira, Haydee Beatriz Cartagena de Leiva, Ernesto Alonso Pacheco Cruz, Diego Enrique Tovar Osegueda, Santiago Ernesto Palacios Chávez
32-51
Situation of the Salvadoran company Front of emergency COVID-19
PDF (Spanish)
DOI: https://doi.org/10.5377/reuca.v0i10.10576
Jorge Molina, Isabel Alvarado, Caleb Canales, Ana Evelin Perla
52-64
Necessary Principles Around Marketing Deconstruction: part one
PDF (Spanish)
DOI: https://doi.org/10.5377/reuca.v0i10.10577
Andrya Miriam Garay Rodríguez, Sonia Jeannette González de Minero
65-74
The use of the services financial digital by part of the MYPES
PDF (Spanish)
DOI: https://doi.org/10.5377/reuca.v0i10.10578
Jorge Arnoldo Valencia Granados
75-78
Importance of measuring the level of service or Fill Rate in modern logistics
PDF (Spanish)
DOI: https://doi.org/10.5377/reuca.v0i10.10579
Haydee Beatriz Cartagena de Leiva
79-88
The model of the social, solidarity and collaborative economy in Latin America as a new business model
PDF (Spanish)
DOI: https://doi.org/10.5377/reuca.v0i10.10580

Trends

Jackye Sandoval
89-91
How to generate a transformation and business update of success in the face of great challenges?
PDF (Spanish)
DOI: https://doi.org/10.5377/reuca.v0i10.10582
Ernst & Young, El Salvador, S.A. de C.V.
92-98
Blockchain in the consumer sector
PDF (Spanish)
DOI: https://doi.org/10.5377/reuca.v0i10.10583

Finanzas Personales

Hernán Alvarado Carabante
99-101
Making decisions with the heart?
PDF (Spanish)
DOI: https://doi.org/10.5377/reuca.v0i10.10584

Calidad del Empleo

Adán Vaquerano Amaya, Marta Irene Flores Polanco, Marcos Antonio Morán Valencia
102-105
How is the organizational climate in companies in El Salvador in times of COVID-19 pandemic?
PDF (Spanish)
DOI: https://doi.org/10.5377/reuca.v0i10.10585

Business Life

Mirian Georgina Herrera García, Darío Alfaro
106-108
Balcomoro
PDF (Spanish)
DOI: https://doi.org/10.5377/reuca.v0i10.10586

Campus

El Editor
109-113
Campus No. 10
PDF (Spanish)
DOI: https://doi.org/10.5377/reuca.v0i10.10587