Keywords
Cultural transmission
Cultural values
Handicrafts
Intangible cultural heritage
Cultural identity
Intergenerational relations
How to Cite
Abstract
The paper explores the processes of intergenerational transmission of values in family-owned artisanal microenterprises in the municipality of La Palma, Chalatenango, El Salvador. The research has a qualitative and descriptive design, combining phenomenological and narrative approaches. Through a qualitative study based on semi-structured interviews, it analyzes how family principles, cultural values, and social beliefs are transmitted across generations, shaping both the business identity and the sociocultural fabric of the municipality. The findings reveal that the transmission of values goes beyond the mere teaching of artisanal techniques, becoming a complex process in which family socialization, everyday artisanal practice, and the construction of community identity are deeply intertwined.
References
Astrachan, J. H. y Shanker, M. C. (2003). Family Businesses’ Contribution to the U.S. Economy: A Closer Look. Family Business Review, 16(3), 211-219. https://doi.org/10.1177/08944865030160030601
Bandura, A. (1986). Social Foundations of Thought and Action: A Social Cognitive Theory. Prentice-Hall.
Comisión Nacional de la Micro y Pequeña Empresa. (2017). Encuesta Nacional de la Micro y Pequeña Empresa 2017. CONAMYPE.
Council on Foundations. (s. f.). The Effects of Family Culture on Family Foundations. Council on Foundations. https://cof.org/content/effects-family-culture-family-foundations
Dyer, W. G. y Whetten, D. A. (2006). Family Firms and Social Responsibility: Preliminary Evidence from the S&P 500. Entrepreneurship Theory and Practice, 30(6), 785-802. https://doi.org/10.1111/j.1540-6520.2006.00151.x
Grusec, J. E. y Davidov, M. (2010). Integrating Different Perspectives on Socialization Theory and Research: A Domain-Specific Approach. Child Development, 81(3), 687-709. https://doi.org/10.1111/j.1467-8624.2010.01426.x
Hall, A., Melin, L. y Nordqvist, M. (2001). Entrepreneurship as Radical Change in the Family Business: Exploring the Role of Cultural Patterns. Family Business Review, 14(3), 193-208. https://doi.org/10.1111/j.1741-6248.2001.00193.x
Hamilton, E., Discua Cruz, A. y Jack, S. (2017). Re-framing the status of narrative in family business research: Towards an understanding of families in business. Journal of Family Business Strategy, 8(1), 3-12. https://doi.org/10.1016/j.jfbs.2016.11.001
Lansberg, I. (1999). Succeeding Generations: Realizing the Dream of Families in Business. Harvard Business Review Press.
Sorenson, R. L. (2014). Values in Family Business. En L. Melin, M. Nordqvist y P. Sharma (Eds.), The SAGE Handbook of Family Business (pp. 463-479). SAGE Publications.
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Copyright (c) 2025 Ernesto Alonso Pacheco Cruz, Marlon Edgardo Carranza Zelaya, Ana María Gertrudis Mata Parducci, Federico Daniel Alegría Gómez