Abstract
The media have an important role in the contemporary societies. Some use to say that today's society is a mediatic society, but usually it is forgotten that this society needs humanizing values. In this esssay, the author pleads for a humanized profile for joumalists, as a response to the ruling marketing conceptions.
Realidad: Revista de Ciencias Sociales y Humanidades No. 105, 2005: 505-522

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