Monetizando los datos

Abstract

Data is considered an increasingly valuable asset in companies. Experts argue that the best way to monetize this asset is to take advantage of it to improve the value proposition of the company to its customers as well as to strengthen its competitiveness in the main processes of its business model. Therefore, we present strategies and methodologies that can be used to model data in business that contribute to provide tools to propose initiatives around data modeling.

Realidad Empresarial No. 13, 2022: 52-55.