Keywords
Big business
How to Cite
Abstract
This opinion article briefly reviews the evolution of the business model concept to understand its importance and adaptation to current times. In the same way, the key elements for the construction of business models based on innovation in times of crisis are presented, taking into consideration that this concept is a key element that must be focused on the current or potential consumer. For the construction of a business model it is important to identify all the elements that are subject to innovation and that contribute to the generation of attractive value propositions for the market. For this, the Canvas proposed by Osterwalder and Pigneur (2010) has been taken as the basis of analysis, where nine factors are proposed that must be analyzed and that are interconnected for the generation of innovative value proposals.
Realidad Empresarial No. 10, 2020: 2-6
The journal are published under license CC BY-NC-ND 4.0
This license allows third parties:
Sharing - copying and redistributing the material in any medium or format. The licensor cannot revoke these freedoms as long as it follows the terms of the license.
Under the following conditions:
- Attribution - you must give proper credit, provide a link to the license, and indicate if any changes have been made. You may do so in any reasonable way, but not in such a way as to suggest that the journal or its use has the support of the licensor.
- Non-Commercial — you may not use the material for commercial purposes.
- However — If you remix, transform or create from the material, you may not distribute the modified material.
- There are no additional restrictions — You may not apply legal terms or technological measures that legally restrict others from making any use permitted by the license.