About the Journal

About the Journal

Definition of the journal

Journal objectives:

  • Present a modern and attractive design, with a clear editorial line and that arouses the reader's interest by publishing academic, analytical and opinion articles that address, from the business perspective, new trends related to economic, social and environmental problems in order to promote a critical analysis of the national reality.

  • Publish articles that contain the intellectual production of academics, students and other professionals who can contribute to the critical analysis on business issues.

  • Publish 2 semi-annual editions containing a compilation of the intellectual production of academics and professionals.

Periodicity of the journal:

Biannual edition (twice a year), between the months of coverage of January-June and July-December. More than 5 original articles are published per year.

Journal content:

In order to fulfill the proposed objectives of offering a journal that reflects academic and opinion articles that address, from a business perspective, issues related to the problematic economic, social and environmental the following structure is proposed for the journal consisting of 5 sections.

The sections that comprise the structure are the following:

  • Editorial: The aim of the editorial is to give an introduction to the reader about the central theme of the journal, with a simple and motivating language that invites the reader to continue exploring the journal.
  • Trends: This section includes articles focused on new trends in the area of marketing, finance and business administration.
  • Analysis (Findings): In this section, articles will be presented that contain analysis or research results that apply the scientific method in the areas of administration, marketing and finance.
  • Business life: This section will cover interviews and good business practices.
  • View: In this section, articles will be presented in order to find out opinions about business activities in the areas of administration, marketing and finance..

Target audience:

  • People interested in updating their knowledge, assiduous to reading academic journals, analysis and opinion.
  • Professionals and academics who work within the business area and who are interested in updating themselves on issues related to their work performance.
  • Postgraduate students in related areas of the business sector.
    Undergraduate students of the careers of Business Administration, Marketing and Finance; and related careers who wish to expand their knowledge on business management topics.

Editorial line

  • It is a means of communication between academia and professionals in the business area in order to publicize issues related to business problems within the areas: Administration, Finance and Marketing with emphasis on economic, social and environmental aspects, in order to promote a critical analysis of the national business reality.

  • It aims to be a space for reflection, research and opinion that reflects the new trends in business management in such a way that it contributes to the critical analysis of the national reality through an objective analysis without political or religious tendencies, using a simple, non-confrontational style, providing solutions, innovation and best practices.

  • The opinions and articles are original, developed by professionals from the business world and / or university professors interested in research and the generation of contributions based on real experiences.

  • It is an academic, independent and autonomous journal, not associated with any government agency, nor business external to the journal, it does not pursue any personal interest since it is a university journal.

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    The Editorial of the journal aligns with the mission of the UCA in the sense of having a commitment to social change from a critical analysis of reality and through the production and dissemination of knowledge that helps professional learning and becomes a support for new generations.