In order to meet the proposed objectives of offering a journal that reflects academic production, it is organized with academic articles, opinion articles, case studies, reflection articles (essays) and interviews that address, from a business perspective, issues related to economic, social, environmental and technological problems, whose structure is made up of seven sections. The structure generally used for articles contains general sections: Introduction, methodology, results, discussion, conclusions and bibliographical references. Model of the article.
The sections comprising the structure are as follows:
Editorial: This section aims to provide an introduction to the reader on the central theme of the journal, with a simple and motivating language that invites the reader to continue exploring the journal. By means of a critical, analytical or interpretative position of the author's specialty.
Trends: This section contemplates articles focused on new trends in the area of marketing, finance, business administration and operations.
Analysis (Findings): This section presents articles containing in detail, the original results of research projects with partial or definitive results in the areas of management, marketing, finance and operations. Among which may be:
● Scientific and technological research article.
● Critical reflection articles.
● Literature review articles
Opinion: This section presents articles in a reflection on a problem of disciplinary interest in the areas of management, marketing, finance and operations, from a critical and interpretative perspective of the author that affects public opinion around the areas.
Case studies: This section presents the results of a research on companies, processes, procedures or particular situation related to the areas of administration, marketing, finance and operations in order to present the experiences, analysis or observations made, the resolution of a specific problem or the possible applications derived from the work done.
Reflection article (essay): In this section we present articles that briefly present a specific topic, where the author makes a critical analysis on a particular topic that is not derived from a formal research, but that implies capacity, discernment and synthesis by the author.
Business life: This section deals with articles resulting from interviews, conversations of interest and current events with businessmen, researchers, public figures or people linked to reflection in the disciplinary field in the areas of business administration, marketing, finance and operations.
The articles in the analysis and case study sections are reviewed by the Editorial and Scientific Committee, following the arbitration mechanism established by the journal. Trend articles, opinion, business life, and reflection articles (essays) are reviewed and approved for publication by the editors and the Editorial Committee.