The significance of the "fear" campaign in the 2004 elections and the propaganda of the "danger" in Mexico in 2006
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Abstract

The purpose of this article is describing how the campaign of “fear” launched by ARENA during the last presidential election in El Salvador influenced over the electoral preferences. This essay emphasizes how this particular sort of electoral propaganda affected the Mexican presidential election in July.

Realidad: Revista de Ciencias Sociales y Humanidades No. 109, 2006: 375-387

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