Abstract
Under the Neoliberal rationality, the educative system is inspired on the fundamental ideas of fordism: efficiency, efficacy and quality. These ideas were originally coined by the American pedagogy of industrial efficientism, which translates to business concepts to pedagogy. Education is considered as a producer of human capital, which must be economically profitable. According to this argument, the best investment is developing all those educational areas required by market and considering education as a business that must show its efficiency, efficacy, profitabiIity and quality.
Realidad: Revista de Ciencias Sociales y Humanidades No. 120, 2009: 281-292
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