No. 10 (2020)

Published December 17, 2020
Portada

Editorial

Emilio Morales Fernández
1
Editorial Number 10
PDF (Spanish) HTML (Spanish)
DOI: https://doi.org/10.5377/reuca.v0i10.10567

Opinion

Jaime Daniel Guevara Mira
2-6
Building and adapting business models for innovation in times crisis
PDF (Spanish)
DOI: https://doi.org/10.5377/reuca.v0i10.10568
Alcides Darío Alfaro Alfaro
7-10
PYMEXESA: a first recommendation to achieve internationalization of the small and medium exporting company from El Salvador
PDF (Spanish)
DOI: https://doi.org/10.5377/reuca.v0i10.10570
Luis Eduardo Landaverde Meléndez
11-13
Cost Decisions after the Pandemic
PDF (Spanish)
DOI: https://doi.org/10.5377/reuca.v0i10.10571
Lawrence Girón Castro
14-18
BITCOIN: An Investment Strategy and Safe Haven During Crises
PDF (Spanish)
DOI: https://doi.org/10.5377/reuca.v0i10.10572
Jorge Zelaya Cobos
19-20
Administration in times of pandemic
PDF (Spanish)
DOI: https://doi.org/10.5377/reuca.v0i10.10573
Guillermina Mora
21-24
The Impact of Business Intelligence on Decision-Making Processes Within Financial Institutions
PDF (Spanish)
DOI: https://doi.org/10.5377/reuca.v0i10.10574

Trends

Jackye Sandoval
89-91
How can a company successfully transform and modernize in the face of major challenges?
PDF (Spanish)
DOI: https://doi.org/10.5377/reuca.v0i10.10582
Ernst & Young El Salvador S.A. de C.V.
92-98
Blockchain in the consumer sector
PDF (Spanish)
DOI: https://doi.org/10.5377/reuca.v0i10.10583

Analysis

Norberto Caleb Canales Aguirre
25-31
Digital Advertising: A Marketing Alternative in the Face of the Emergency
PDF (Spanish)
DOI: https://doi.org/10.5377/reuca.v0i10.10575
Jaime Daniel Guevera Mira, Haydee Beatriz Cartagena de Leiva, Ernesto Alonso Pacheco Cruz, Diego Enrique Tovar Osegueda, Santiago Ernesto Palacios Chávez
32-51
Situation of the Salvadoran company Front of emergency COVID-19
PDF (Spanish)
DOI: https://doi.org/10.5377/reuca.v0i10.10576
Jorge Molina, Isabel Alvarado, Caleb Canales, Ana Evelin Perla
52-64
Essential Principles for Deconstructing Marketing: Part One
PDF (Spanish)
DOI: https://doi.org/10.5377/reuca.v0i10.10577
Andrya Miriam Garay Rodríguez, Sonia Jeannette González de Minero
65-74
The Use of Digital Financial Services by Micro and Small Enterprises
PDF (Spanish)
DOI: https://doi.org/10.5377/reuca.v0i10.10578
Jorge Arnoldo Valencia Granados
75-78
The Importance of Measuring Service Level or Fill Rate in Modern Logistics
PDF (Spanish)
DOI: https://doi.org/10.5377/reuca.v0i10.10579
Haydee Beatriz Cartagena de Leiva
79-88
The Social, Solidarity-Based, and Collaborative Economy Model in Latin America as a New Business Model
PDF (Spanish)
DOI: https://doi.org/10.5377/reuca.v0i10.10580

Business Life

Mirian Georgina Herrera García, Alcides Darío Alfaro Alfaro
106-108
Balcomoro, a company
PDF (Spanish)
DOI: https://doi.org/10.5377/reuca.v0i10.10586

Campus

El Editor
109-113
Campus Number 10
PDF (Spanish)
DOI: https://doi.org/10.5377/reuca.v0i10.10587

Finanzas Personales

Hernán Alvarado Carabante
99-101
Making decisions with your heart?
PDF (Spanish)
DOI: https://doi.org/10.5377/reuca.v0i10.10584

Calidad del Empleo

José Adán Vaquerano Amaya, Marta Irene Flores Polanco, Marcos Antonio Morán Valencia
102-105
How is the organizational climate like in companies in El Salvador in times of the COVID-19 pandemic?
PDF (Spanish)
DOI: https://doi.org/10.5377/reuca.v0i10.10585