Business intelligence: un factor crítico para la competitividad de las empresas

Carlos Alfonso Quijada

doi:10.5377/reuca.v0i9.10068

No. 9 (2020), Opinion

No. 9 (2020)

Business intelligence: a critical factor for business competitiveness

Opinion

Published 2020-07-24

Carlos Alfonso Quijada⁺⁻

Carlos Alfonso Quijada

Central American University José Simeón Cañas

PDF (Spanish)

Keywords

Business espionage
Business intelligence
Management information systems

How to Cite

Quijada, C. A. (2020). Business intelligence: a critical factor for business competitiveness. Realidad Empresarial, (9), 45–48. https://doi.org/10.5377/reuca.v0i9.10068

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Abstract

Companies that implement business intelligence processes on time to transform data into valuable information to make better decisions will have an advantage over their competitors. And those who ignore this trend run the risk of falling behind and even being out of the market in the medium term.

PDF (Spanish)

References

Howson, Cindi (2008). Successful Business Intelligence. United States of America. The McGraw-Hill Companies.

Williams, Steve (2016). Business Intelligence Strategy and Big Data Analytics. Cambridge, MA. Morgan Kaufmann.

García, Jesús y otros (2018). Ciencia de Datos. Técnicas Analíticas y Aprendizaje Estadístico. Bogotá, Colombia. Publicaciones Altaria, S.L.

Price Waterhouse Cooper. Data Analytics in the Financial Services Industry. https://www.pwc.com/id/en/publications/Actuarial/da-ta-analytics-financial-services.pdf

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

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