Sports Administration Case Study: Salvadoran Major Soccer League
PDF (Spanish)

Keywords

Soccer
Sports marketing
Sports administration
Sponsorship
Salvadoran Major Soccer League

How to Cite

Tovar Osegueda, D. E. (2019). Sports Administration Case Study: Salvadoran Major Soccer League. Realidad Empresarial, 8, 46-50. https://doi.org/10.5377/reuca.v0i8.8875

Abstract

"Sport is too much of a game to be business and too much business to be a game", this is a phrase that is extracted from the book "Principles and practice of Sport Management" (Masteralexis, Barr and Hums), and that certainly describes a very accurate way not only reality of football, but of sport in general. This article presents the current situation of Salvadoran football, from an administrative-sports perspective, with the objective of identifying opportunities and deficit areas, and thus aim for deeper research in the short term. For the realization of this article it has been taken as a basis research conducted through the classroom, graduation work, sports related texts and recent Salvadoran communication.

PDF (Spanish)

References

Esteve Calzada; Show me the money “cómo conseguir dinero a través del marketing deportivo.

Ascencio M., Barrera J., Figueroa C., González J., UCA, Trabajo de graduación: Diagnóstico de la gestión deportiva por parte de los clubes de la primera división del fútbol salvadoreño, al año 2018.

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Copyright (c) 2019 Diego Enrique Tovar Osegueda

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