Abstract
This research is being conducted with the aim of gaining a broader understanding of the model used by companies in the audiovisual production industry to market their services to various brands that seek to capture consumers’ attention through high-quality, innovative, and creative content.
References
J. Thomas Russell/ Lane Ronald, Publicidad 11a. edición. La comunicacíón. (2005). http://recursostic.educacion.es/comunicacion/media/web/accesibilidad.php?c=&inc=publicidad&blk=O
Jesús Colmenar en Marketips. Recuperado el 7 de Mayo del 2013, de http://marketips.es/

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Copyright (c) 2017 Diego Tovar, Diana A. Cárcamo, Gabriela M. Coto, Angie. A. Gaitán, Karla P. Henríquez
