Vol. 27 No. 288-289 (1972), Articles
Vol. 27 No. 288-289 (1972)

“Psychology of advertising”

Articles
Published 1972-11-30
  • Jesús Arroyo Lasa
Jesús Arroyo Lasa
PDF (Spanish)

Keywords

Communication skills
Information transfer
Persuasion
Communication psychology
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How to Cite

Arroyo Lasa, J. (1972). “Psychology of advertising”. ECA: Estudios Centroamericanos, 27(288-289), 667–675. https://doi.org/10.51378/eca.v27i288-289.9949

Abstract

No abstract available.


ECA Estudios Centroamericanos, Vol. 27, No. 288-289, 1972: 667-675.

PDF (Spanish)
Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Copyright (c) 1972 Jesús Arroyo Lasa

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